Create a Game Plan to Navigate the 2025 Financial Markets

As we enter 2025, navigating the financial markets calls for careful planning. Over the last two years, we have seen exceptional stock market returns, exceeding 20% annually. While this has sparked a sense of optimism, it is important to remember that history paints a different picture. Instead of chasing recent performance, consider focusing on the following strategies as you plan for the year ahead:

Have Realistic Expectations

The stellar returns of the past two years are not the norm. Historically, annual stock market returns tend to average between 9% and 10%, half of what we’ve recently seen. Although continued gains in capital markets are certainly possible, recalibrating your expectations to align with the more sustainable returns we see throughout history can help you stay grounded and avoid disappointment.

As we move into 2025, consider anchoring your planning around historical averages, or slightly below to be conservative. This strategy can help your financial goals remain achievable and more aligned with reality.

Review Allocation Targets

While these recent high returns may have helped your portfolio grow, it likely means that your investment mix – stocks, bonds, and other assets – has drifted. Rebalancing is the process of adjusting your portfolio to restore the target allocation. Making these periodic adjustments can help your allocations to stocks, bonds, and alternative investments stay more closely aligned with your investment goals and risk level. For example:

  • Qualified Accounts (401(k), IRA, Roth IRA): Rebalancing here incurs no tax consequences, making it a straightforward decision.
  • Non-Qualified Accounts: While capital gains taxes may apply, rebalancing is often still beneficial. The long-term benefits of maintaining a disciplined strategy tend to outweigh the short-term tax costs.

Reducing risk after periods of strong market performance can help protect your portfolio against potential downturns, preserving gains while positioning for steady growth.

Execute Charitable Gifting Early

Charitable giving can be a strategic financial move, particularly when executed early in the year. If you hold appreciated stock in non-qualified accounts, donating appreciated shares of stock directly to charities can help you avoid capital gains taxes while providing the full market value as a charitable deduction.

For retirees over the age of 70.5, Qualified Charitable Distributions (QCDs) offer another tax-efficient option. Donating directly from your IRA to a qualified charity can help you meet your required minimum distributions (RMDs) while also reducing taxable income.

Conclusion

As you create your 2025 financial game plan, try to focus on setting realistic expectations, maintaining disciplined allocations, and leveraging tax-efficient giving strategies. These steps can help provide a strong foundation as you navigate financial markets in the year ahead.

Remember, you do not have to tackle your finances alone this year. Our team of CERTIFIED FINANCIAL PLANNER® professionals is here to help. With personalized guidance tailored to your unique needs, we’re dedicated to helping you navigate your financial journey with confidence. Ready to take the first step? Schedule an introductory phone call with us at 205-879-5001.

 

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certified financial planner Marshall Clay wears a gray jacket and white shirt while posing for professional photo in office

Marshall Clay CFP, J.D., is a Partner and Senior Advisor at The Welch Group, LLC, specializing in providing Fee-Only investment management and financial advice to families throughout the United States. Marshall is a graduate of the United States Military Academy in West Point, New York, the Cumberland School of Law in Birmingham, Alabama, and is a CERTIFIED FINANCIAL PLANNER™.  In addition, Marshall is a frequent guest on local television stations as an expert on various financial planning matters.

 

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Please remember that past performance may not be indicative of future results.  Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by The Welch Group, LLC [“Welch”]), or any non-investment related content, made reference to directly or indirectly in this blog will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful.  Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions.  Moreover, you should not assume that any discussion or information contained in this blog serves as the receipt of, or as a substitute for, personalized investment advice from Welch. To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing. Welch is neither a law firm nor a certified public accounting firm and no portion of the blog content should be construed as legal or accounting advice. A copy of Welch’s current written disclosure Brochure and Form CRS (Customer Relationship Summary) discussing our advisory services and fees is available for review upon request or at www.welchgroup.com.  Please Note: Welch does not make any representations or warranties as to the accuracy, timeliness, suitability, completeness, or relevance of any information prepared by any unaffiliated third party, whether linked to Welch’s website or blog or incorporated herein and takes no responsibility for any such content. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly.

IMPORTANT VIDEO DISCLOSURE INFORMATION

The video segment by The Welch Group, LLC (“Welch) was intended for general information purposes only.  No portion of the video serves as the receipt of, or as a substitute for, personalized investment advice from Welch or any other investment professional of your choosing. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy, or any non-investment related or planning services, discussion or content, will be profitable, be suitable for your portfolio or individual situation, or prove successful. Neither Welch’s investment adviser registration status, nor any amount of prior experience or success, should be construed that a certain level of results or satisfaction will be achieved if Welch is engaged, or continues to be engaged, to provide investment advisory services. Welch is neither a law firm nor accounting firm, and no portion of its services should be construed as legal or accounting advice. No portion of the video content should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if Welch is engaged, or continues to be engaged, to provide investment advisory services. Copies of Welch’s current written disclosure Brochure and Form CRS discussing our advisory services and fees are available upon request or at www.welchgroup.com.