Who We Are
Who We Are
The Welch Group was built on a clear purpose: to help others by providing thoughtful, unbiased financial guidance.
Our story began with a commitment to putting people first.
In the 1970s, access to true financial planning was limited. Much of the industry was driven by product sales, leaving many families without clear advice for their financial future. Our founder, Stewart H. Welch III, recognized this gap and saw an opportunity to do things differently: to build an advisory firm that put people, not products, at the center.
In 1984, he founded The Welch Group as one of the first fee-only financial planning firms in Birmingham, Alabama. That approach enabled us to sit fully on our clients’ side of the table, focusing on helping them make confident decisions about their future and their money.
Over the years, we’ve grown into a coordinated team serving individuals and families through every stage of life. From investing and estate planning to tax strategies and risk management, we work to simplify complexity, preserve what you’ve built, and help you create a lasting legacy.
Through all the growth, one guiding principle has remained unchanged. As Stewart has always said:
“If you take care of people, the rest takes care of itself.”
Our Mission
Our mission is to enrich the lives of others by transforming wealth management into a personal and meaningful experience. We believe your financial life is more than numbers; it reflects your story, your values, and your vision for the future. That is why we begin by listening, then walk alongside you to help provide peace of mind and empower you to pursue your goals while enjoying the journey along the way.
How We’re Structured & How We Serve
Fiduciary
The Welch Group is a Registered Investment Advisor (RIA) and is held to a fiduciary standard. This means we have a legal obligation to act in a client’s best interest, providing objective, transparent advice based on the client’s unique goals and circumstances. Unlike other standards, fiduciary duty requires advisors to put client interests ahead of their own when making recommendations.
Team Approach
We believe financial planning is most effective when it’s collaborative. Every client is supported by a personalized advisor team, experienced staff, and specialists across a variety of planning areas. We also partner with your trusted professionals, including your CPA, attorney, and insurance advisors, to help ensure your financial plan is coordinated and aligned with your goals.
Fee-Only
As a fee-only financial advisor, our firm is compensated exclusively by client-paid fees for financial planning and investment management. We do not accept commissions or participate in product sales. This straightforward structure supports our fiduciary duty by helping minimize potential conflicts of interest and ensuring our recommendations are driven by your needs, not by incentives.
100% Employee Owned
At The Welch Group, we have grown thoughtfully by investing in our people, developing future leaders, and staying true to our core values. As a 100% employee-owned firm, every team member has a personal stake in our long-term success. This structure supports lasting continuity for the clients we serve, while helping to preserve the culture and values that shape their experience with our firm.
The Welch Group Foundation
A large part of our story involves our commitment to giving back. Our mission to enrich the lives of others extends beyond our clients to the communities we serve. Through The Welch Group Foundation, we support local organizations that strengthen families, promote education, and contribute to the well-being of our community in Birmingham and throughout Alabama.